Thursday, December 22, 2011

What your website's homepage needs to have to blow up on sales.

What your website's homepage needs to have to blow up on sales.

The homepage (the front page of your website) is where you and your company get to make a first impression and we all know what they say about first impressions.. It's the first place new visitors come and where old visitors come back. You must cater to both types of customers. There are a few things that are essential to your homepage and each is explained below.

Navigation

Navigation is the most important part of your homepage. It doesn't matter what else is on your site, if the visitors can't get there. On your homepage your visitors need to be able to reach every part of your site. Your links on your navigation bars should be the same on every page. Your visitor will then know how to get back to whatever page really interested him. When users cannot find what they want they simple look at another site. This is a fact. Your links on the navigation bars should also be simple (one or two words) but descriptive. Use text for navigation not buttons. Buttons look great but they take time to download and you don't want your visitors to leave before they can see the whole page, do you?


Branding

Branding is another essential element for you homepage. I am sure that your small business has a logo and it's pasted on everything you can find, to promote your business. Well, it should be posted in a predominate place on your website too. We all know that branding is words or a mark of a company (such as a logo) that shows the consumer the identity of the producer of the product/service. Showing your logo on your homepage reminds users exactly where they are

Content

Last but not least is content. Content is also very important. You must remember to write your content like you are speaking to your visitor as it creates a better connection between your website and the visitor. Your homepage content must be fresh and interesting to make them want to read more of your site. You might create links to the inside of your site in the text. Also, you will want to include in layman's terms exactly what you or your company does. You would be amazed how many websites you have to search to find out what their purpose is.


These things should get you started on building your homepage. There is one rule that I have learned. It is the KISS rule (Keep it Simple Student). Your homepage does not need to be flashy with all types of images, and flash design, or blinking. Most people like sites when they are simple and easy to understand. You must remember who your audience is. Therefore you need to speak in their language.

Friday, December 16, 2011

10 EFFECTIVE WAYS TO PROMOTE YOUR BLOGG

Fortunately, there are more ways than one to increase website traffic. And the good news is that you can do things to increase website traffic totally free of cost! It can be done and here are 10 ways to do it:

1.SubmittoSearchEngines:
This is the first step towards increasing your website traffic. Don't wait for the search engines to find your site. Go ahead and submit it to them voluntarily. Submitting a sitemap would be better - this will encourage the search engines to examine your site more often. Visits by the Search Engine Spiders are a key way to increase website traffic.

2.LinkExchange:
The search engines count inbound links when ranking your website. Look for free link exchange programs. You can increase website traffic by including relevant links to your site - so seek out sites with similar or complementary products/services. You can also use free blogs as lead generation tools to help increase website traffic. When you make a post on a blog, include a link to your site URL, using anchor text. Blogs are a direct means to increase website traffic for free! Free classified ads that allow links to your URL are also good ways to increase website traffic.

3.ArticleMarketing:
A relatively new but powerful (and free!) traffic booster. Publish articles on Ezine and Article Directories. Articles create interest in your website as you are seen as an expert. Having links to your URL utilizing anchor text increases your number of relevant inbound links.

4."TellaFriend"Scripts:
Include a "tells a friend" script on your website. This will enable your customers to pass your website (and links) around. You'd be amazed at how well this works. Someone finds your site interesting, passes it to a friend, so on, and so on. You get the picture. This directly helps increase website traffic, and you build your customer base! A favorite technique of Internet business owners and it's free!

5.HoldaContest:
Use your website's auto responder as a means to hold a contest of some type. For example, if they sign up for your newsletter, they get a chance to win free e-books
Or one months' worth of web hosting (or one of your products). Again, this is an excellent way to increase website traffic and build your opt-in list, all at the same time!

6.PressReleases:
This is one of the most overlooked ways to increase website traffic. The subject can be as simple as announcing a new product that you offer, or a new hire that you've made. As long as it's newsworthy, you can distribute your press release to the online press release companies and have it picked up by the major search engine's news categories (for example, Yahoo! News). Do you know how many people read these things? Thousands! An excellent way to increase you website traffic.

7. Affiliate Program:

Do you sell a product or e-book? Then you need to create an affiliate program. This is how it works: you offer to permit sale of your product on other Internet owners' websites, in exchange for giving them a portion of the sale (say, 35%). Do you realize how many websites that you can have your products on using this method? There are many Internet business owners that simply sell other people's products (we call these Super Affiliates). This way, you sell more products and increase website traffic absolutely free of cost! You do have to promote your affiliate program and product, which brings us to the next method, which is....

8. Get A Click Bank Account:
Click bank is the largest product directory on the Internet today. Additionally, Clickbank will set up and manage your affiliate program for you. They will also manage sales and any returns. You don't do a thing! Both your product and affiliate program are listed in the Clickbank directory. People looking for the product you offer find your website and wham! You've just taken a major step toward getting an immediate increase in website traffic! And, it only takes 5 minutes to sign up!

9. Joint Venture:
You can team up with a company that sells similar or complementary products and services. Your website link is then advertised on that company's site and vice versa. This results in directing traffic from their site to yours. All you have to do is contact the company that you are interested in via email, with a proposal. This technique works amazingly well. You increase website traffic, and most importantly, it is both relevant and targeted, increasing your ability to make a sale!

10. Use Ebay:
Stop passing up Ebay! Ebay is less intimidating than it looks, and it is easy for beginners to get started. In fact, Ebay was practically made for the Internet business owner who wants to increase website traffic. You can set up an Ebay store, of course linking back to your website. Including clever sales copy and pictures of your products/services increases your chances of customers clicking through and making a purchase. You can sell ANYTHING on eBay - this is no exaggeration. Go to ebay.com and you'll see what I'm talking about!

Sunday, December 11, 2011

AFFILIATE MARKETING:

Have you ever dreamed of putting your destiny into your own hands? Or have you imagined that you could earn commission on a brand-name or niche product just by placing a link on your website or in your email? If you have, you may want to try affiliate marketing.

Affiliate marketing is essentially a website network. It is a modern variation of the practice of paying finders' fees for introducing new clients to a business. Nowadays, affiliate marketing is primarily conducted online as the number of people surfing the Internet for what they want is growing exponentially. It is a popular method of promoting web business in which an affiliate is rewarded for driving traffic (visitor, subscriber or customer) to merchants' websites through his efforts. Commission may be made depending on a certain value of registrant (pay per lead), sale (pay per sale), or any combination. Simply put, it's about paying people money for helping merchantssellproducts.

Let's say you created a website dedicated to promoting computer repair services/consultations and reaching out to potential customers. While your service is basically fixing PC problems, you notice that your clients also need registry cleaner utilities for the maintenance of their computers. In this case, affiliate marketing could involve contacting software developers selling registry fix or repair products, posting links to their sites on your website, and collecting a percentage of profit for each purchase those companies receive. In the long run, you can exchange links or sign contracts with the companies you are affiliated with. When someone browsing for computer maintenance or repair service on their websites clicks the link to your website and then decides to contact you for a consultation, the website that sends business your way will then receive commission


In fact, you are not required to have your own business as far as affiliate marketing is concerned. You can make a living selling any products without having to take orders or maintain your inventory.

How is this done? Build up a website to promote the products you are interested in. Make sure to include appealing articles about the products. After your website is established, contact online companies selling similar products and set up affiliate agreements. Those who hit your site and become regular visitors will inevitably be interested in ordering the products advertised on your site. Once an advertisement link is clicked by your site visitor and a purchase is made, you will receive commission.

If you don't have a website, you can still earn money through affiliate marketing by generating targeted traffic to the websites you're affiliated with. Google Adwords is the most important PPC (Pay-Per-Click) advertising system on the Internet. It allows you to directly advertise your affiliate links in the Google search engine results and on their partner networks.

The key to be successful in affiliate marketing is simply driving traffic to your site consistently. The more hits on your website, the more chances you have of gaining profit from purchases made through your links. Promoting your website through eZine and Banner advertising and providing free newsletters for subscribers would be promising ways to generate traffic to your website. Once your site consistently achieves a lower ranking in Alexa toolbar (which means your website is popular), other website owners or companies will be more likely to join forces with you in affiliate agreements.

Tuesday, December 6, 2011

WHAT IS RSS AND HOW IT CAN BENEFIT YOU

RSS is short for Really Simple Syndication. It is part of the XML family that is used for syndicating information. Put simply RSS allows one web site to share information with another web site.

As a web site publisher, RSS offers a way for them to publish their information on many web sites, which in turns increases their reach on the Internet and the amount of traffic they receive to their web site. They also receive more one way links back to their web site. These benefits result in an increase in their search engine ranking.

As a web site owner, RSS allows them to receive up to date links to information on a regular basis that runs on auto pilot. When the publishing site is updated, their web site is also updated.

The result of this is that their web site is updated more regularly which also increases their search engine ranking.

The other benefit the web site owner receives from using RSS is that their information remains "fresh" which encourages their visitors to return on a regular basis.

However, the web site owner does not receive the complete articles, instead, they receive a feed that contains a title, a brief description and a link to the article that resides on the publishers web site.

The main disadvantage to the web site owner is that they trade off traffic for content, as their visitors need to visit the publishers web site to read the complete article.

But, this is a minor disadvantage considering all the benefits that RSS offers the web site owner.

The web site owner will need to install some software in order for them to receive RSS Feeds.

This software ranges from commercial packages the web site owner can purchase all the way down to freeware. Before purchasing any software you should research the different software packages that are available to ensure you get the software that is most suited to your requirements.

Fortunately, setting up an RSS feed is relatively straightforward and should only take a couple of hours at the most, and, once RSS is set up, their is very little maintenance (if any) required.

If you are a web site owner, you should consider the power of RSS and what it can offer you and your website.

Sunday, November 27, 2011

Syndication

A feed is a machine readable (usually XML) content publication that is updated regularly. Many weblogs publish a feed (usually RSS, but also possibly Atom and RDF and so on, as described above). There are tools out there that call themselves "feedreaders". What they do is they keep checking specified blogs to see if they have been updated, and when the blogs are updated, they display the new post, and a link to it, with an excerpt (or the whole contents) of the post. Each feed contains items that are published over time. When checking a feed, the feedreader is actually looking for new items. New items are automatically discovered and downloaded for you to read. Just so you don't have to visit all the blogs you are interested in. All you have to do with these feedreaders is to add the link to the RSS feed of all the blogs you are interested in. The feedreader will then inform you when any of the blogs have new posts in them. Most blogs have these "Syndication" feeds available for the readers to use.

Friday, November 25, 2011

BLOGROLLS.

Blogrolls
A blogroll is a list, sometimes categorized, of links to webpages the author of a blog finds worthwhile or interesting. The links in a blogroll are usually to other blogs with similar interests. The blogroll is often in a "sidebar" on the page or featured as a dedicated separate web page. BlogRolling and blo.gs are two websites that provide some interesting functions or help related to blogrolls. These sites provide methods for users to maintain these rolls effortlessly and integrate them into weblogs. WordPress has a built-in Link Manager so users do not have to depend on a third party for creating and managing their blogroll.
Syndication
A feed is a machine readable (usually XML) content publication that is updated regularly. Many weblogs publish a feed (usually RSS, but also possibly Atom and RDF and so on, as described above). There are tools out there that call themselves "feedreaders". What they do is they keep checking specified blogs to see if they have been updated, and when the blogs are updated, they display the new post, and a link to it, with an excerpt (or the whole contents) of the post. Each feed contains items that are published over time. When checking a feed, the feedreader is actually looking for new items. New items are automatically discovered and downloaded for you to read. Just so you don't have to visit all the blogs you are interested in. All you have to do with these feedreaders is to add the link to the RSS feed of all the blogs you are interested in. The feedreader will then inform you when any of the blogs have new posts in them. Most blogs have these "Syndication" feeds available for the readers to use.

Tuesday, November 22, 2011

Things Bloggers Need to Know

In addition to understanding how your specific blogging software works, such as WordPress, there are some terms and concepts you need to know.
Archives
A blog is also a good way to keep track of articles on a site. A lot of blogs feature an archive based on dates (like a monthly or yearly archive). The front page of a blog may feature a calendar of dates linked to daily archives. Archives can also be based on categories featuring all the articles related to a specific category.
It does not stop there; you can also archive your posts by author or alphabetically. The possibilities are endless. This ability to organize and present articles in a composed fashion is much of what makes blogging a popular personal publishing tool.
Feeds
A Feed is a function of special software that allows "Feedreaders" to access a site automatically looking for new content and then post updates about that new content to another site. This provides a way for users to keep up with the latest and hottest information posted on different blogging sites. Some Feeds include RSS (alternately defined as "Rich Site Summary" or "Really Simple Syndication"), Atom or RDF files. Dave Shea, author of the web design weblog Mezzoblue has written a comprehensive summary of feeds.

Sunday, November 20, 2011

A Blog and CMS?

The Difference Between a Blog and CMS?
Software that provides a method of managing your website is commonly called a CMS or "Content Management System". Many blogging software programs are considered a specific type of CMS. They provide the features required to create and maintain a blog, and can make publishing on the internet as simple as writing an article, giving it a title, and organizing it under (one or more) categories. While some CMS programs offer vast and sophisticated features, a basic blogging tool provides an interface where you can work in an easy and, to some degree, intuitive manner while it handles the logistics involved in making your composition presentable and publicly available. In other words, you get to focus on what you want to write, and the blogging tool takes care of the rest of the site management.
WordPress is one such advanced blogging tool and it provides a rich set of features. Through its Administration Panels, you can set options for the behavior and presentation of your weblog. Via these Administration Panels, you can easily compose a blog post, push a button, and be published on the internet, instantly! WordPress goes to great pains to see that your blog posts look good, the text looks beautiful, and the html code it generates conforms to web standards.
If you're just starting out, read Getting Started with WordPress, which contains information on how to get WordPress set up quickly and effectively, as well as information on performing basic tasks within WordPress, like creating new posts or editing existing ones.

Thursday, November 17, 2011

INTRODUCTION TO BLOGGING

What is a "blog"?

"Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other Web sites, usually presented as a list of entries in reverse chronological order. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author's daily life and thoughts.
Generally speaking (although there are exceptions), blogs tend to have a few things in common:



 A main content area with articles listed chronologically, newest on top. Often, the articles are organized into categories.
 An archive of older articles.
 A way for people to leave comments about the articles.
 A list of links to other related sites, sometimes called a "blogroll".
 One or more "feeds" like RSS, Atom or RDF files.
Some blogs may have additional features beyond these. Watch this short video for a simple explanation for what a blog is.
The Blog Content
Content is the raison d'ĂȘtre for any web site. Retail sites feature a catalog of products. University sites contain information about their campuses, curriculum, and faculty. News sites show the latest news stories. For a personal blog, you might have a bunch of observations, or reviews. Without some sort of updated content, there is little reason to visit a web site more than once.
On a blog, the content consists of articles (also sometimes called "posts" or "entries") that the author(s) writes. Yes, some blogs have multiple authors, each writing his/her own articles. Typically, blog authors compose their articles in a web-based interface, built into the blogging system itself. Some blogging systems also support the ability to use stand-alone "weblog client" software, which allows authors to write articles offline and upload them at a later time.
Comments

Want an interactive website? Wouldn't it be nice if the readers of a website could leave comments, tips or impressions about the site or a specific article? With blogs, they can! Posting comments is one of the most exciting features of blogs.
Most blogs have a method to allow visitors to leave comments. There are also nifty ways for authors of other blogs to leave comments without even visiting the blog! Called "pingbacks" or "trackbacks", they can inform other bloggers whenever they cite an article from another site in their own articles. All this ensures that online conversations can be maintained painlessly among various site users and websites.

Sunday, July 24, 2011

ITS BEEN A WHILE

Whaooo its been a while,since i last blogged.a lot has really happen .both online and off line.for online a lot of hiyps have really come and gone,some very good once have stood the test of time while some have fizzle away with the wind.if you where an ardent reader of my blog.you must have made some $$$s from the tips from my blog when i was very much active on my blog.though i truly apologize for the absent in scene.for now i am back and back for good.happy to be back again to my blog.